Comparative Analysis: BigCommerce vs. Shopify for E-Commerce Success

In the ever-evolving world of e-commerce, choosing the right platform to power your online store is crucial for success. With numerous options available, it can be overwhelming to determine which platform will best meet your specific needs. Two popular contenders in this space are BigCommerce and Shopify. If you are considering the services of a BigCommerce Development Company, this comparative analysis will provide valuable insights into the features, ease of use, customization options, pricing structures, and customer support of both platforms. In this blog post, we will conduct a comprehensive comparative analysis of these platforms. By the end of this article, you’ll understand whether BigCommerce or Shopify, with the assistance of a skilled BigCommerce Development Company, is the ideal choice for your e-commerce venture.

Introduction to BigCommerce and Shopify

BigCommerce and Shopify, both leaders in the e-commerce platform space, empower businesses to create, manage, and scale their online stores effectively. BigCommerce, known for its flexible APIs and extensive built-in features, is particularly beneficial for companies looking for out-of-the-box functionality. On the other hand, Shopify, renowned for its user-friendly interface and seamless integration capabilities, is a popular choice among businesses seeking a straightforward, no-hassle approach to setting up an online store. Both platforms offer customization options, allowing you to tailor your online store to your brand to the smallest detail. However, they differ significantly in pricing structures and customer support, which we will delve into later in this article. Let’s take a closer look at each platform.

BigCommerce Overview

BigCommerce is a robust, cloud-based e-commerce platform that caters to businesses of all sizes. Known for its scalability and flexibility, BigCommerce empowers merchants with the tools to build, grow, and optimize their online stores. This platform offers various customizable templates, ensuring businesses can create an online store that aligns perfectly with their branding. What sets BigCommerce apart is its user-friendly interface, making it easy even for those with extensive technical skills to navigate the platform and manage their store. Moreover, BigCommerce boasts various built-in features designed to streamline the e-commerce experience, covering aspects from inventory management to payment gateway integration, making it a comprehensive solution for online retailers.

Shopify Overview

Shopify, akin to BigCommerce, is a favored cloud-based e-commerce platform known for its widespread popularity. This platform is particularly acclaimed for its simplicity, making it an excellent choice for budding entrepreneurs and small businesses starting their journey in the e-commerce sphere. Shopify provides a comprehensive suite of tools designed to assist in creating, managing, and scaling online stores with relative ease. One of the standout features of Shopify is its user-friendly interface, which, coupled with its extensive app ecosystem, makes it a go-to solution for those aiming to establish a quick and efficient e-commerce presence.

Read Also: Behind the Scenes: The Secrets Of Seamless Shopify Development Process

Key Factors for Comparison

To make an informed decision between BigCommerce and Shopify, it’s essential to consider various factors, including pricing, ease of use, design and customization, features, and scalability.

1. Pricing

Pricing is often significant for businesses, especially startups and small enterprises. Both BigCommerce and Shopify offer tiered pricing plans, each catering to different business needs.

A. BigCommerce Pricing

BigCommerce has a transparent pricing structure with three main plans: Standard, Plus, and Pro. The pricing starts at $29.95 per month for the Standard plan, which is suitable for small businesses. The Plus plan, priced at $79.95 per month, offers additional features, while the Pro plan, at $299.95 per month, is designed for larger businesses with advanced requirements. For enterprises with specific needs, BigCommerce also provides custom pricing.

B. Shopify Pricing

Shopify follows a similar pricing model with three main plans: Basic Shopify, Shopify, and Advanced Shopify. The Basic Shopify plan starts at $29 per month, Shopify at $79 per month, and Advanced Shopify at $299. A Shopify Lite plan at $9 per month allows businesses to add e-commerce functionalities to an existing website.

 In terms of pricing, both platforms are competitive. The choice between them often depends on the specific features and level of support your business requires.

2. Ease of Use

The ease of use of an e-commerce platform is critical, especially for businesses without extensive technical expertise. Let’s explore how BigCommerce and Shopify compare in terms of user-friendliness.

A. BigCommerce Ease of Use

BigCommerce offers a user-friendly interface, allowing users to set up their stores without hassle. The platform provides a guided setup process, making it easy for users to navigate and configure their online stores. The dashboard is intuitive, and the drag-and-drop editor simplifies the customization of storefronts. However, some users might find the initial learning curve steeper than Shopify.

B. Shopify Ease of Use

Shopify is widely praised for its simplicity and ease of use. The platform’s interface is clean, intuitive, and user-friendly, making it accessible to users with varying technical expertise. Shopify’s drag-and-drop editor and its extensive documentation and customer support ensure that users can quickly set up and manage their online stores easily.

  Regarding ease of use, Shopify often takes the lead for its beginner-friendly approach and streamlined user interface.

3. Design and Customization

The visual appeal of an online store plays a crucial role in attracting and retaining customers. BigCommerce and Shopify offer customizable templates to help businesses create unique, professional-looking storefronts.

A. BigCommerce Design and Customization

BigCommerce provides a range of responsive and customizable templates. Users can choose from various themes, each with different styles and layouts. The platform allows deep customization, giving businesses the flexibility to modify the HTML and CSS code for more advanced changes. BigCommerce’s Stencil framework facilitates the creation of personalized designs, ensuring that your online store stands out.

B. Shopify Design and Customization

Shopify also boasts a diverse selection of professionally designed templates. The platform’s theme store offers free premium themes catering to various industries and aesthetics. Shopify’s drag-and-drop editor, the Shopify Theme Customizer, allows users to change their store’s appearance without touching the code. For those with coding skills, Shopify’s Liquid templating language provides the ability to make more advanced customizations.

  Both platforms offer robust design and customization options, allowing businesses to create visually appealing and unique online stores. The choice between them may come down to the level of customization control you require.

4. Features

The features offered by an e-commerce platform can significantly impact the functionality and performance of your online store. Let’s compare the key features provided by BigCommerce and Shopify.

A. BigCommerce Features

BigCommerce comes equipped with a comprehensive set of built-in features. Some notable features include multi-channel selling, inventory management, flexible shipping and payment options, and a powerful product search functionality. BigCommerce also integrates with popular payment gateways and offers a range of marketing tools, including discounts, coupons, and abandoned cart recovery. The platform’s App Marketplace further extends its capabilities by allowing users to integrate third-party apps seamlessly.

B. Shopify Features

Shopify, too, provides an extensive array of features to help businesses manage their online stores effectively. Notable features include a built-in payment gateway (Shopify Payments), inventory management, abandoned cart recovery, and multi-channel selling. Shopify’s App Store allows users to enhance their store’s functionality by integrating various third-party apps. One notable feature that sets Shopify apart is its point-of-sale (POS) system, allowing businesses to sell both online and in-store effortlessly.

When it comes to features, both platforms offer robust capabilities that cater to a variety of business needs. The choice between them may depend on the specific components your business requires.

Read Also: 5 Benefits of Local Shopify Development Services

5. Scalability

The scalability of an e-commerce platform is crucial for businesses with ambitions for growth. As your business expands, you’ll want a venue to accommodate increased traffic, products, and transactions.

A. BigCommerce Scalability

BigCommerce is known for its scalability, making it suitable for businesses of all sizes. The platform can handle large product catalogs and high traffic volumes without sacrificing performance. BigCommerce’s cloud-based infrastructure ensures your online store can scale seamlessly as your business grows. Additionally, the platform offers a headless commerce option, allowing for more advanced customization and integration with external systems.

B. Shopify Scalability

Shopify is also designed with scalability in mind. The platform can accommodate the growth of your business, whether you’re a small startup or an enterprise-level operation. Shopify’s cloud-based infrastructure, like BigCommerce, ensures that your online store remains responsive and reliable as you scale. With a vast ecosystem of apps and a dedicated enterprise plan (Shopify Plus), Shopify is well-equipped to meet the needs of growing businesses.

 Both platforms are capable of scaling your business. When deciding, it’s essential to consider your long-term goals and how the platform can support your growth.


In conclusion, both BigCommerce and Shopify offer a range of powerful features, robust scalability, and extensive customization options. They cater to businesses of various sizes and can adapt to your growing needs. However, Shopify stands out for its ease of use, intuitive and user-friendly interface, diverse ecosystem of apps, and reliable point-of-sale system. Its emphasis on accessibility, user experience, and its capacity to handle both online and in-store sales make it a versatile choice for businesses. Therefore, while BigCommerce is a robust platform, we recommend Shopify for its comprehensive offerings and flexibility, making it an excellent choice for newcomers and experienced merchants in the e-commerce field.



  1. Which platform, BigCommerce or Shopify, is more cost-effective for a small business?

Answer: The cost-effectiveness of either BigCommerce or Shopify depends on your specific business needs. BigCommerce may be a suitable choice for small businesses, with its transparent monthly pricing starting at $29.95. On the other hand, Shopify offers a Basic plan at $29 monthly. Consider your feature requirements and the scalability of each platform to determine the most cost-effective solution for your business.

  1. How do BigCommerce and Shopify differ regarding customization options for online stores?

Answer: Both BigCommerce and Shopify offer robust customization options for online stores. BigCommerce provides a range of customizable templates and allows users to modify HTML and CSS code for advanced changes. Shopify, known for its simplicity, offers a user-friendly drag-and-drop editor (Shopify Theme Customizer) and supports advanced customizations through its Liquid templating language. The choice depends on your preference for ease of use and the level of customization control you require.

  1. Can I seamlessly integrate third-party apps with both BigCommerce and Shopify?

Answer: Yes, both BigCommerce and Shopify support third-party app integrations. BigCommerce has its App Marketplace, providing a variety of apps to extend your store’s functionality. Similarly, Shopify has an extensive App Store with many apps catering to different business needs. You can enhance your online store on both platforms by integrating third-party apps for marketing, analytics, or other functionalities.

  1. Which platform, BigCommerce or Shopify, is more beginner-friendly for someone new to e-commerce?

Answer: Shopify is often considered more beginner-friendly due to its clean and intuitive interface. The platform’s drag-and-drop editor, extensive documentation, and user-friendly design make it easy for individuals with little technical expertise to set up and manage their online stores. BigCommerce, while still user-friendly, might have a steeper learning curve for beginners.

  1. Regarding scalability, which platform is better suited for a rapidly growing e-commerce business?

Answer: BigCommerce and Shopify are highly scalable and suitable for rapidly growing e-commerce businesses. BigCommerce is known for its scalability, seamlessly handling large product catalogs and high traffic volumes. With its cloud-based infrastructure and dedicated enterprise plan (Shopify Plus), Shopify is also well-equipped to meet the needs of growing businesses. Consider specific features, pricing, and any unique requirements your business may have to determine the best fit for your scalability needs.

Leave a Reply

Your email address will not be published. Required fields are marked *